The marketing and communications "tools" found on this list may or may not have application for your company or organization. Please keep in mind that this is intended to be used as a "brainstorming exercise"... while you're reading through the list, try to keep your marketing plans & objectives in mind. Then let the creative process work.

This simple, brainstorming process has helped many of my clients find uniquely effective ways to meet their advertising needs. You may want to have pen and paper handy to jot down your ideas as you read through the list. Then go back later to evaluate which of them have the potential to meet your current needs.

• Direct Mail: Post Cards
• Direct Mail: Newsletter
• Direct Mail: Premiums & Incentive Items
• Direct Mail: Unusual items (rocks, twigs, acorns) linked to a promotional theme
• Printed Apparel Items
• Newspaper Ads
• Magazine/Consumer Ads
• Magazine/Trade Ads
• Outdoor Boards
• Trade Show Materials
• Retail Packaging
• Shipping Cartons
• Product Brochure
• Employee Newsletter
• Catalogs
• Charts with Samples or Swatches
• Services Brochure
• Pocketed Folders
• Customized State or City Maps
• Public Relations Events
• Press/News Releases
• Fleet Vehicle Graphics
• Videos/DVD/CD
• Email Campaigns
• SPIFFS or Sales Related Promotions
• Annual Report
• Sponsorship Programs
• Coupons (hand-outs at events, cross sell pieces in packaging, etc)
• Three Ring Binders
• Acrobat PDF Documents
• Rack Brochures
• Product Sell Sheets
• Product Line Cards
• Banners & POP Posters
• Referral Programs
• Decorative Labels
• Promotional Letterhead & Envelopes
• Promotional Bags
• Custom Greeting Cards (holidays, or you create a reason)
• Thanks You Cards
• Business Cards (as coupons, or special promo cards)
• Customized Calendars
• Fax Cover Sheet Promos
• Tent Cards & Door hangers